In my last post, I mentioned that the two Realtors whom we are interviewing were coming back for a second visit with us. We sat down with each of them earlier this week. We asked each of them how they would market our house and got a better feel of how it would work to have them as our realtor. While we were certain that either of them would do a good job for us, we had to make a choice.
One of them had personal knowledge of the community in which we live and could probably do a better job of selling the community. We are in an urban area, with sidewalks, neighborhood schools that kids can walk to, with shops and a good library nearby. Buyers who are looking for open spaces and rural settings would not be interested in our house. For buyers who want a good school system and don't want to have to transport their kids every day, our location is perfect.
The marketing plan was the deciding factor for me. One realtor, in addition to advertising on the Internet, would do the more traditional approach of monthly open houses and news print ads. The other realtor doesn't do open houses, relying instead on professional staging of the home and a professional photographer to market the house on the Internet. These days most people start their search for a home on the Internet. Gone are the days of driving through neighborhoods on a Sunday afternoon to visit Realtors' open houses.
I think that once we get the house ready for the photographer, with all the clutter and personal stuff put away, I will be able to keep it neat and tidy for the times when the realtor has a potential buyer who wants to see the house. As you have by now surmised, we decided to accept the services of the Internet savvy realtor who also has an excellent track record of sales.
I must close now and get back to cleaning out the basement!